Lesson


Our curriculum of business development video tutorials provide the strategies and best practices necessary to grow a sustainable practice. Designed with the busy lawyer in mind, each video has an average runtime just of 5-10 minutes and concludes with actionable recommendations so that lawyers can immediately advance their business development objectives.

Video topics include:

  • How to make enough time for business development
  • How to foster prospective clients from your network
  • How to originate new matters from existing clients
  • How to access the power players in your network
  • How to turn client service into new work
  • How to find and maintain referral sources
  • How to cross-sell more effectively within the firm
  • How to define your personal brand within your market niche

Take a moment to watch the three sample lessons from the Practice Boomers curriculum.



Elevator Pitch: Introduce yourself in a brief, memorable way that invites referrals



Institutional Targeting: Identify and attract the right clients



Cross-Selling: Find opportunities that simultaneously help your clients and leverage the firm.