Practice Boomers Wins LMA Your Honor Award
Practice Boomers wins its second regional Your Honor Award in the Practice Development category. As the only specialized awards program in the legal marketing industry, the Legal Marketing Association's "Your Honor Award" recognizes creativity, execution, achievement and overall excellence in legal marketing. Winners are recognized at a special gala ceremony in a variety of categories. Practice Boomers was the winner last year at the Bay Area chapter for its work with the national law firm of Allen Matkins, and the winner this year at the Toronto chapter for its work with Blaney McMurtry.
See below for the official press release.
FOR IMMEDIATE RELEASE:
E-LEARNING PROGRAM DELIVERS BUSINESS RESULTS
Practice Boomers Wins Second Award for Improving Lawyer Performance
ENCINO, Calif, A practice development training program called Practice Boomers was the winner among the submissions in this year’s Practice Development category for the Your Honor Awards gala in Toronto. The award honors programs that demonstrate outstanding positive impact on new business origination.
The honor was awarded to Practice Boomers in part for its unique approach. Unlike traditional classroom-style training programs, Practice Boomers is a combination of e-learning and facilitated group coaching designed to habitualize practice development for its lawyer trainees. Its weekly video lessons are approximately five minutes long and it provides behavioral metrics so that law firms can track the effectiveness of their lawyers’ practice development activities.
Practice Boomers addresses the challenges law firms face as they train their attorneys to become effective marketers of their services. The program's short weekly videos provide practical guidance without distracting lawyers from their first priority: serving their existing clients.
"We searched the market extensively for a program that would suit our needs," said Pat Barton, who heads up the marketing department at Blaney McMurtry. "The technology behind Practice Boomers made it much more compelling than typical coaching or training programs. It kept our lawyers engaged, delivered performance metrics to the marketing department, and delivered a measurable return on the firm's investment."
Last year, Practice Boomers was the winner at the Bay Area chapter for its work with Allen Matkins. Adam Stock, the firm's Chief Marketing Officer, had this to say about the program: “Practice Boomers is unique in its use of online accountability and the way it gives attorneys a little bit to do each day until business development becomes a habit. Like anything, you only get good at this if you make it a life-long habit.”
Heather Grall, Marketing and Business Development Manager at Allen Matkins who oversaw the implementation of Practice Boomers last year affirmed the positive impact of the program. “Practice Boomers has been a great accountability tool. We’ve seen our attorneys increase their industry involvement, their enthusiasm around practice development, and the number of new matters they’ve brought in to the firm as a result of this program.”
Practice Boomers currently trains law firms and their lawyers across the United States and Canada. Ackert hopes that as firms continue to look for more effective ways to realize the full potential of their business generators, this hybrid of technology and human interaction will become the new-normal in business development.
Contact: Olivia Cowenhoven, firstname.lastname@example.org