Robina Royer, JD, has more than 20 years of experience guiding attorneys and senior executives at professional service firms in developing and executing their business development goals and raising their profiles. She excels in coaching professionals to develop actionable business development plans that deliver results.
Robina has held senior marketing positions at mid-sized and national law firms, including Foley & Lardner, as well as at a global consulting firm. Her experience includes extensive development and implementation of strategic marketing and business development initiatives in support of practice group and firm goals, as well as deep experience leading business development training sessions. Prior to moving into legal marketing, Robina practiced law for several years. Her professional services and legal background position her well to understand the environment in which her clients are working, as well as the balance that they often must strike between doing their day-to-day work and simultaneously using their time wisely and effectively to generate new business.
Robina received her Bachelor of Arts in English from Mills College and her JD from the UCLA School of Law.